About me
My journey into design was shaped by growing up in a creative household where artistry and architecture were ever-present. With my father as an architect, I was surrounded by sketches, structures, and conversations about form and function from an early age. This early exposure sparked my fascination with how design can shape experiences and tell stories, ultimately leading me to earn my degree at the Cape Town Creative Academy—one of the highest-rated creative institutions in Africa and the Middle East.
There, I developed a foundation in both the craft and strategy of design, learning how to translate ideas into visuals that don’t just look good but drive results. Today, I focus on creating performance-oriented, visually compelling work across digital and print that resonates with people on a deeper level and achieves measurable business outcomes.
Beyond design, I draw inspiration from traveling, discovering new cultures, and immersing myself in music, which influence how I think about rhythm, flow, and atmosphere. I’m also exploring the intersection of creativity and technology through artificial intelligence, always looking for new ways to expand what’s possible and bring fresh perspectives into every project.
Skills
Branding & Identity Design
Photo & Video Editing
Email & CRM Visuals
UI & Web Design
Creative Testing & Iteration
Performance-Driven Design
Paid Social & Growth Marketing Assets
Conversion-Focused Sales Collateral
Software expertise
Illustrator
Photoshop
InDesign
Midjourney & Recraft
Figma
Veo3 & Sora
Framer
After Effects
Experience
2024-2025 Mid-Level Designer @ Vice Golf
2024-2024 Junior Designer @ Swim Duck Swim
2022-2023 Social Media Marketing @ Proper Living
