Cartier

An explorative campaign concept that reimagines Cartier’s bold luxury through AI-generated motion. A tiger leaps gracefully onto a rich brown leather chair in a pristine white studio, the stark setting amplifying both elegance and unease. The tension between image and viewer emerges in the contrast—the raw unpredictability of the animal set against the controlled refinement of luxury design. This interplay of power, restraint, and spectacle channels Cartier’s spirit of timeless sophistication, transforming the tiger into a living emblem of the brand’s iconic identity.