7 Days In

A concept campaign that celebrates travel, culture, and design through a series of books inspired by cities such as Paris, Barcelona, and Cape Town. Each cover distills the essence of its city into minimalist visuals—stripped-back palettes, bold typefaces, and subtle map outlines—creating a powerful sense of place with only a few elements.

The campaign extends beyond the books into immersive collateral: Instagram filters, postcards, posters, and collectible stamps. Larger-than-life CGI mockups placed within iconic cityscapes amplify the surreal, experiential nature of the project, merging design, travel, and storytelling. By bridging physical and digital touchpoints, 7 Days In invites audiences to engage with Taschen in unexpected and memorable ways.