Nsalu

A furniture brand concept that pays tribute to Malawian craftsmanship and cultural heritage. Founded by two brothers, Nsalu combines contemporary design with traditional weaving and carpentry techniques, with each chair embodying sophistication, resilience, and artistry.

The brand identity and digital presence were developed to reflect this balance of heritage and modernity. A clean, user-focused interface showcases the craftsmanship behind each piece while offering a seamless shopping experience—merging storytelling, usability, and design into one cohesive system.